January Design Inspiration - Home London

A must visit show for design aficionados, buyers and press from the interiors industry, Home London is regarded as one of the UK's top interiors trade events, a great achievement as it only launched in 2012.
We were first inspired by events like Home London, Interiors UK and Tent back in early 2013 when looking at the possibility of launching a similar but much smaller event for the public.
What we wanted to create was the essence of a large show like Home London, but on a smaller scale and also an event where the public can buy direct from the designer makers for their own homes.
One of the most exciting things about the interiors industry at the moment is just how many fledgling businesses there are creating amazing products and designs. For someone with a passion for interiors and supporting small business it really is an inspiration and that was why The Independent Interiors show was born, because we wanted to offer a platform for home ware designers based in the North of England.

During 2013 we made some new friends in the interiors world and it was great to see so many of our exhibitors from the first Independent Interiors Show getting their chance to shine at Home London. We visited on the opening day which was relatively quiet, but gave us a great opportunity to soak up everything at the event including attending an insightful seminar by Justyna Sowa of Decorum Media. Her seminar was an introduction to social media for the design industry and gave some invaluable advice for retailers and new designers looking to build their customers through social media marketing.

So what were our highlights of Home London? We love Danish brands like Bloomingville and Rice. Both of their stands were buzzing with activity, looked amazing and were real focal points of the show. We also discovered By Nord, another Danish brand which we hadn't heard of and their fabulous knitted poufs in bright colours. Print and pattern were in abundance at Mini Moderns, Zoe Attwell, Laura Loves and Abigail Ryan, from geometrics to florals and everything in between.
The Heart Home magazine stand gave 10 upcoming designers the opportunity to showcase their work, including surface pattern designers Clare Murray and Kirath Ghundoo, textiles brand, Caslon & Co and quirky homeware brand Home Slice. The stand was expertly styled by interiors guru Zoe Brewer and what a fantastic job she did!

Geometric Wallpaper by Kirath Ghundoo

Visiting the show was a great opportunity to meet some of the designers behind out favourite brands like the lovely Helen Stevens from Surfacephilia who was at the show launching her new Decadence collection. We love the whimsical, luxurious feel of Helen's designs which grace everything from wallpaper to fabric and even china.



Surfacephilia

Other favourites included Seven Gauge Studios and their range of colourful knitted cushions and throws, in fact knit was a big theme at Home London with many brands showing textiles perfect for the chilly weather. Some new brands we were introduced to included Beulah-Home, Waffle Design and Catherine Tough. Catherine is more of an accessories designer but we fell in love with her knitted owls!

Catherine Tough

By Nord

Beulah Home


 

One brand which really caught our eye was La Cachaca a company who specialise in creating beautiful industrial style lighting out of everyday objects. Their philosophy is to reuse, rethink and create.

 

La Cachaca

 

 

From the industrial to the quirky, Buttonfly Furniture lovingly restore and upcycle everything from chairs to drawers in beautiful decoupage designs. One of our favourite pieces on their stand was this chair.

ButtonFly Furniture

And speaking of furniture we just had to include a picture of these fabulous distressed pieces to finish our round up of Home London

We loved visiting Home London and can't wait for the Autumn show.

All photography by Edith Crowe